About

Built on experience. Personally involved.

You work directly with the founders, not through layers of account management.

Sami Demnati

Co-founder · Commercial leadership

Sami brings more than two decades in food-industry sales, marketing and commercialization, including senior commercial leadership roles. His experience spans brand development, innovation and market expansion in Canada and the United States.

He connects consumer understanding to practical decisions: what to develop, how to position it and how to bring it to market. At Gemini Insight, he helps shape the commercial plan and leads its execution alongside your team.

A natural connector, Sami enjoys bringing people together. Outside work, he is a soccer fan, an outdoor enthusiast and a lover of good food.

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Raymond Salloum

Co-founder · Entrepreneurship & strategy

An engineer by training and an entrepreneur, Raymond has helped build a food business and shape its retail brand. His experience combines brand vision, marketing and business development.

He brings an entrepreneur’s perspective to growth: setting a clear direction, making sound choices and assembling the people needed to move forward. At Gemini Insight, he works closely with Sami, clients and partners.

Raymond values personal relationships and enjoys travelling and reading.

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