Experience building brands. Ready to work with you.
Sami Demnati and Raymond Salloum have built brands and led food businesses. At Gemini Insight, they put that experience to work in your decisions and their execution.
Co-founder & Managing Partner
Sami Demnati
Commercial development
Sales and marketing
Commercialization
Sami spent more than 23 years at Fontaine Santé, including as Vice President of Sales and Marketing and later Chief Commercial Officer. His experience spans brand development, innovation and commercialization in Canada and the United States.
He connects consumer understanding to commercial decisions: which products to develop, how to position them and how to get them onto shelves. At Gemini Insight, he works with teams on commercial planning, retailer relationships and execution in the market.
A natural connector, Sami enjoys bringing people together to move a project forward. Outside work, he is a soccer fan, an outdoor enthusiast and a lover of good food.
A civil engineer by training and an entrepreneur, Raymond founded Fontaine Santé’s retail business and helped shape the brand’s vision. His roles there included Vice President of Marketing. He later brought his entrepreneurial experience to real estate and import ventures.
That background shapes how he approaches a business: setting a clear direction, making sound brand decisions and creating the conditions to carry them through. At Gemini Insight, he brings this entrepreneurial perspective to growth projects, working closely with Sami, clients and partners.
Raymond cares about the people around him and places a high value on personal relationships. He also enjoys travelling and reading.
We set priorities with you, lead implementation and bring in the right specialists from our network. You have direct access to the founders throughout the mandate.
