Emerging brands
Building a clear foundation for scalable growth.
Commercial architects for food brands
We build and scale food brands across North America.
We turn consumer and market insight into strategy, innovation, market entry and commercial execution.
Food specialistsDeep category fluency
Evidence-ledConsumer, category & retailer insight
Senior-ledDirect access
Strategy to actionAlongside your team
Brands we’ve built, developed or scaled
What we do
Five capabilities. One commercial system.
How we work
Understand. Choose. Deliver.
We lead the mandate with your team and bring in the right partners at each stage.
Understand the market
Bring together consumer insights, category performance and retailer priorities.
Set the priorities
Define the opportunities, the commercial plan and who is responsible for each action.
Lead the execution
Work with your team and our partners, track results and adjust as we learn.
Sami Demnati and Raymond Salloum
Two careers in food-industry leadership, working directly on your business.
Meet the foundersCompanies & emerging brands
Built for different stages of growth.
Established companies
Unlocking new customers and the next wave of performance.
Global food companies
Supporting North American growth across a portfolio of food brands.
Ready to build?